The work showcased on this page represents a small selection of highlights. My full portfolio includes a broader range of campaigns, content, and strategic initiatives across various brands and platforms. If you’d like to explore more or discuss specific work in detail, feel free to get in touch.

Brand: Al-Fakher
Campaign: Al-Fakher x Shisha Garden
Format: Online Film (Owned Channels)
Agency: Howell Penny
Launch Date: June 2019
For Al-Fakher’s latest campaign, we partnered with London’s Sisha Garden to celebrate their collaboration with a visually rich online film. Showcasing the art of packing a shisha bowl, the film features Sisha Garden’s experts crafting the perfect session using Al-Fakher’s signature tobacco flavors, blending tradition, technique, and flavor innovation. Designed to educate and inspire, the film highlights the craftsmanship and ritual that make Al-Fakher a global leader in shisha culture.