The work showcased on this page represents a small selection of highlights. My full portfolio includes a broader range of campaigns, content, and strategic initiatives across various brands and platforms. If you’d like to explore more or discuss specific work in detail, feel free to get in touch.
Brand: Snickers
Campaign: Own Goals
Agency: T&Pm
Format: TV, Social, OOH
Launch Date: 2024
At Snickers, we know football fans don’t always get it right—that’s why we teamed up with Bukayo Saka and Luka Modrić for our latest “Own Goals” campaign. Created by T&Pm, the campaign highlights the hilarious blunders fans make—like getting a trim mid-match—and reminds them that sometimes, you just need a Snickers.
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With a hero 20-second TV spot, a social-first 60-second film, and out-of-home activations, the campaign brings tongue-in-cheek humor to football culture. Directed by Russell Bates (Dark Energy), the ads feature Saka and Modrić stepping in to call out “own goals” while serving up the ultimate game-day fix - a Snickers.
Brand: Snickers
Campaign: Halloween Haywire
Agency: BBDO New York
Format: TV, Social
Launch Date: 2024
At Snickers, we know Halloween decorations don’t always go to plan—so for our latest campaign, we leaned into the hilariously unexpected. Teaming up with BBDO New York and Good Behavior, we created a series of misassembled, out-of-control Halloween setups, from ceiling-smashing skeletons to twerking zombies that leave homeowners scratching their heads.
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Directed by Pete Marquis, the “Halloween Haywire” campaign perfectly captures those WTF moments—because when things don’t make sense, maybe you just need a Snickers. With sharp humor, strong brand identity, and a playful seasonal twist, we’re once again making Snickers a Halloween staple.
